Project Type: Client Work

Product Type: GI Physiology

AGIP (Association of GI Physiology) is the professional body representing GI Physiology practitioners across the UK. The project involved creating a modern visual identity that reflects the organisation's authority while supporting its mission to advance the profession through leadership, advocacy, excellence and innovation. The resulting brand centres around the bespoke Gut Flow symbol, combining scientific precision with movement to create a confident identity that is both approachable and future-focused.